How to Leverage Testimonials from Current Staff in Recruitment Efforts
When prospective teachers consider applying to a school, they look beyond job descriptions and pay scales. They want to know what it’s really like to work there—how staff are supported, what the culture feels like, and whether it’s a place they’ll be happy and able to thrive.
That’s where staff testimonials come into their own. Real voices from your current team can be one of your most powerful recruitment tools.
Why Staff Testimonials Work
- They build trust: Hearing directly from current teachers lends authenticity to your message.
- They humanise your school: Prospective candidates can see the people behind the prospectus.
- They reflect your values: A glowing testimonial about your leadership, culture, or professional development speaks volumes.
What Makes a Great Testimonial?
Focus on insights that future staff care about, such as:
- Support for early-career teachers
- Opportunities for career progression
- Collaboration and team spirit
- Work-life balance and wellbeing support
- Celebrating diversity and inclusion
Keep it honest, specific, and warm—generic quotes won’t stand out.
How to Gather Them
- Ask your team: Reach out to staff who are likely to give thoughtful responses—long-standing team members, new recruits, subject leaders, etc.
- Use a short prompt: Rather than saying “Can you write a testimonial?”, ask something like:
- “What’s one thing you’ve really appreciated since joining?”
- “How would you describe our school culture to a new teacher?”
- Get their permission: Always confirm they’re happy to have their testimonial used in recruitment materials.
Where to Use Them
- On your school website (especially the careers page)
- In job adverts and welcome packs
- As social media posts, especially on platforms like LinkedIn and Twitter
- In video reels or interview clips with staff, which are particularly effective for engagement
Final Thought
Your staff are your best ambassadors. Their voices can tell your school’s story in a way no marketing brochure can. In a competitive recruitment market, that authenticity can make all the difference in helping the right candidate choose your school.
Founder & Search Director
ED Recruit Ltd
Web: www.edrecruit.co.uk
LinkedIn: https://www.linkedin.com/company/105228894/admin/dashboard/